Email Marketing

While working with Gathr Outdoors, I've managed email marketing from start to finish - planning, copywriting, designing, segmenting, and sending emails for multiple brands.

Check out a few of my favorites!

Social Media Management

Over the last three years, I planned, designed, and scheduled content, wrote captions, moderated and replied to comments and direct messages, executed giveaways, and managed influencer relationships on Instagram, TikTok, Pinterest, and Facebook.

A few of my favorite campaigns, graphics, and other posts are included here!

Product Launch Teasers

These Instagram Stories were created to tease the launch of The Vino, a stainless steel insulated wine glass.

My goal was to drive early awareness and excitement with fun graphics hinting at colors and showing just enough of the product to build anticipation.

Durably Southern

Durably Southern was a series featuring Nashville chefs, country singers, entrepreneurs, pitmasters and podcasters who exemplify the creative, durable, resilient, and rugged spirit of the South.

Writing captions, sharing social cutdowns, and managing the campaign’s social presence was a rewarding experience that deepened my understanding of how marketing can foster genuine community connection.

YouTube Results

155k views
135k unique views
200 new subscribers

Instagram Results

275k plays
200k reach
5k engagements