Developed and executed email and SMS marketing campaigns, including designing creative, writing compelling copy, scheduling sends, and creating segmentation strategies resulting in $225k+ in revenue and a 41% increase in placed order rate YTD.

Designed graphics and wrote copy for social media content, managed influencer marketing initiatives and implemented social media giveaways

Analyzed marketing campaign performance, presented weekly reports, and proposed strategy recommendations

Coordinated production of assets and assisted with asset management for internal use and for retail use

Collaborated with the web team to optimize product pages and coordinate site content with email and SMS marketing efforts

Managed company’s Instagram, Facebook, Pinterest, and TikTok accounts, overseeing daily content posting and audience engagement

Coordinated content calendars across email, SMS, and social media, to ensure consistency and timely campaign execution